.jpg)
FLUIT.
MUSIC INDUSTRY ADVISORY
Less noise. Better decisions.
30+ years of A&R, labels, production, publishing, rights and artist development, distilled into clear, independent advice.
For artists, labels, publishers and music companies who need perspective before they make the next move.
No management. No retainers you don't need. No bullshit.
THE MUSIC BUSINESS HAS NEVER BEEN SHORT ON OPINIONS.
What it often lacks is perspective.
Algorithms change. Platforms change. Formats disappear. New ones arrive.
AI is changing how music gets made. Streaming changed how it gets distributed. Social media changed how artists get discovered.
But some things haven't changed nearly as much as people think.
Good decisions still matter.
Bad deals still hurt.
Money still disappears when rights aren't properly handled.
A promising artist can still be ruined by the wrong strategy.
And sometimes the smartest thing you can do isn't adding another person to your team.
It's getting the right person to look at the problem.
THREE DECADES OF PATTERN RECOGNITION.
WHO IS GUUS FLUIT?
Guus Fluit has spent more than three decades inside the music industry.
From major-label A&R and marketing to production, songwriting, publishing, artist development and independent label work, he has experienced the business from almost every side of the table.
During his years at EMI Belgium, Guus worked in A&R, marketing and local repertoire and was involved with artists ranging from developing talent to established acts.
Later, through Floyd, he continued working independently as an A&R professional, producer, songwriter, publisher and mentor.
His work has crossed pop, rock, alternative music, television, Eurovision, independent releases and emerging artists.
Today, that experience has become something else.
Perspective.
The ability to look at a song, artist, deal, catalogue or business decision and ask the question that actually matters:
Does this make sense?
MORE ABOUT GUUS →
